Gary Conkling Life Notes

Mostly whimsical reflections on life

Thought Leadership in a Book Format

Books are emerging as a new, engaging way to express thought leadership and personalize a brand.

Books are emerging as a new, engaging way to express thought leadership and personalize a brand.

In days of yore, you had to be moved to write a book. Nowadays, books are an accepted and useful content marketing tool.

Writers — and marketers — are no longer chained to book publishers. You can publish a book yourself.

The use of books as content marketing tools goes way beyond the old concept of vanity press. Now easily self-published either electronically or on paper, books are ways to tell your story, build a relationship with your customers and cement a brand.

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