Mostly whimsical reflections on life
In days of yore, you had to be moved to write a book. Nowadays, books are an accepted and useful content marketing tool.
Writers — and marketers — are no longer chained to book publishers. You can publish a book yourself.
The use of books as content marketing tools goes way beyond the old concept of vanity press. Now easily self-published either electronically or on paper, books are ways to tell your story, build a relationship with your customers and cement a brand.