Gary Conkling Life Notes

Mostly whimsical reflections on life

Don’t Pooh-Pooh Poo-Pourri

By-Scent_Original-4oz-218x300Poo-Pourri certainly meets the marketing test of addressing consumer pain points – in this case, the painful feeling of stinking up the bathroom you share with a spouse, coworkers or fellow students.

The pain is especially acute for people endowed with the ability to make a munching herd of methane-producing cows blanch.

Poo-Pourri is not just another blowing-in-the-breeze bathroom scent that can smell worse than the odor it seeks to hide. Poo-Pourri is a product you apply to your pot before anyone drops the deuce. And it comes with a Stink-free guarantee.

But as clever as the product is, it pales in comparison to the cheeky Poo-Pourri promotional video, “Girls Don’t Poop.” This is potty humor gone viral.

The video opens with bathroom sounds and a red-headed woman opening the door of her bathroom stall still seated on the throne. After several poop quips, the Poo-Pourri pitch begins, with an assertive affirmation that Poo-Pourri is a real product. How many ads have you seen that bother to make that claim, even when it is painfully obvious they should?

The red-head, who stays astride the toilet for most of the video, assures viewers Poo-Pourri is clinically proven to work and you can get your money back if it doesn’t stop the stink. As a bonus, you can buy Poo-Pourri on Amazon and have it delivered directly to your house, avoiding any awkward moments at the grocery store checkout stand.

We also learn Poo-Pourri has a higher positive rating than the iPhone, prompting the red head video host to plop her phone into the pot under her skirt.

toilet_poo_how_it_worksThis isn’t the kind of video advertisement you would expect from the account executives at MadMen – or even the unconventional, out-of-the-box Weiden+Kennedy. The Poo-Pourri video ad is something you would expect nerds in the communications department to produce late at night after drinking a tub full of PBR. The ad is less Madison Avenue and more Animal House.

But if poop is something near and dear to your heart, or wherever, then you would get a kick out of the video. And it might be a gentle reminder that you need to go online and order a supply on Amazon.

 

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